Nationale Nederlanden: The onboarding app ensures new colleagues are well-prepared

Looking for a better way to communicate with new hires

Nationale-Nederlanden is a financial services provider that offers products and services in the field of life insurance, non-life insurance and fund management, as well as banking products and services. The organization was looking to communicate with its employees in a more personal, innovative, and interactive way that will set up new hires for success a lot faster. Appical provides the technology and helped to develop the process.

Proactively responding to customers' needs is important to Nationale-Nederlanden and so they wished to translate this approach to an onboarding program where the end-user employee is a customer just as well.

The onboarding challenge

"Our previous onboarding ‘program’ was a quarterly meeting, and it often took place too late for new employees, leading to very little added value. We were looking for a way to give our employees a warm welcome and to inform and enthuse them in a clear manner about Nationale-Nederlanden. In addition, we wanted to extend our online-focused strategy and use it to influence our own people."

Advantages of the onboarding app

• The app ensures that every employee receives the same information before and after the first working day in a fun, interactive way
• The various features in the app keep the program fresh and engaging and demonstrate the various working methods

• You can actively request feedback in the platform.

• The app can be deployed on a large scale.
• You can onboard different target groups, such as temporary workers.
• The content can be easily adjusted, which is convenient in a dynamic organization and sector.