Onboard Amsterdam -
Europe's biggest onboarding event is back!
Learn from experts, connect with HR-specialists and discover top-notch practices to enhance your onboarding experience.
Save the date! Join us on November 14th, 2024
Location: De Kromhouthal, Gedempt Hamerkanaal 231, 1021 KP Amsterdam
Refine your onboarding skills at Onboard Amsterdam 2024
We believe in the power of networking and collaboration, which is why you can look forward to meeting passionate HR professionals, exchanging ideas, and building lasting connections in an inspiring environment. Can't wait to see some best practices? Find out how major companies are making onboarding work for them.
Program
Onboarding Success: The Power of Connection
"Onboarding Success: The Power of Connection" delves into the 6 C's of effective onboarding. This keynote emphasizes how a strategic onboarding process that prioritizes these elements leads to higher engagement, productivity, and retention. This keynote emphasizes how fostering meaningful connections drives engagement, productivity, and retention. Attendees will gain insights on creating a welcoming environment that supports new employees' success.
The ultimate Employee Experience Playbook
In this presentation, Inez will share how she helped JustEat Takeaway build their Employee Experience (EX) capability, create a consistent Way of Working, and develop an EX Playbook to apply the Employee Experience Design Method across the company. Drawing from Lean Startup, Design Thinking, and Agile, she guided the team in enhancing key moments in the employee journey.
This session covers aligning and training HR, building the EX playbook, and making it scalable for diverse teams. You’ll also see how JustEat Takeaway actively uses these tools to gather feedback, address employee pain points, and create a smoother, more engaging experience.
Panel Discussion: From Verification to Employment: How Technology is Enhancing Talent Screening and Onboarding ?
This panel discussion explores how the shift to a skills-based economy impacts hiring, onboarding, and employee development. Despite advances in HR tech, verifying employment, education, and credentials is still often slow and manual. We’ll use real-case examples from Randstad, AON, and Rabobank to show how trusted frameworks for sharing career records are solving these issues.
Our panelists will share their experiences using verifiable digital credentials to accelerate hiring, enhance compliance, and empower candidates to manage their career data. And we’ll examine how this tech is transforming reskilling efforts and workforce re-entry programs.
This year's theme:
From first impressions to lasting connections
Our special speaker - Talya Bauer!
Our keynote speaker is none other than Human Resource Management expert Dr. Talya Bauer. Talya is a powerhouse in the onboarding realm, renowned for her groundbreaking framework “the 6 C’s of onboarding”. With an impressive resumé of published research, awards, and collaborations with governments, Fortune 1,000, non-profit organizations, and start-ups, no one will give you as valuable insights into the onboarding world as Talya.
Meet the speakers
Talya Bauer is a renowned expert in the field of Human Resource Management, known for pioneering the concept of the 6C’s in onboarding. With her expertise in recruitment and selection and new employee onboarding, she has garnered hundreds of research grants, journal publications, and book chapters. She has been studying the onboarding process for over 30 years and collaborated with dozens of government, Fortune 1,000, not-for-profits, and start-up organizations around the world.
Mark Wijsman is an experienced presenter, moderator, and host for live events, corporate films, podcasts, and webinars. He enjoys researching new subjects and possesses a keen intuition. Mark studied Communication Sciences at Vrije Universiteit Amsterdam and spent several years working abroad in content marketing. Thereafter, he developed his creative career both in front and behind the camera in Cape Town, New York, and Amsterdam. He also presented a weekly radio show in South Africa.
Sweder is the Director of Product and Development at Appical, leading the company’s product vision and strategy. He focuses on delivering customer-centric features that enhance the onboarding experience while driving innovation. By aligning the product roadmap with stakeholder input and data insights, Sweder ensures that customer needs remain at the core of development. He also implements agile methodologies to streamline processes and oversees all product integrations, playing a key role in Appical's continued success.
Since 2001, Maarten has been on a mission to save the world from lousy internships. He zeroes in on workplace learning, especially internships to help organizations shine. "In this cutthroat job market, internships are the secret weapon, bridging recruitment, onboarding, employer branding, and L&D. I think about them, talk about them as a speaker, and authored the nominated best seller, 'The Big Book on Internships', the first management book on the subject."
Jasper is a HR Fanatic with a background in leadership training, recruitment and onboarding ended up as a generalist with an allergy to ‘’reduce the cost of a high sick leave’’ and the sentence ‘’That is what we always do?’’ His journey has taken him through HR, L&D, and recruitment roles at companies like KPMG, RSM, Rabobank, and now AZ Alkmaar.
Torsten is the Senior Vice President of International Markets at Urban Sports Club, Europe’s leading platform for flexible sports and wellness memberships. With over 15 years of experience in startups, journalism, and PR/marketing, he’s a seasoned entrepreneur and manager. Torsten has been awarded an entrepreneurial stipend and participated in the German Accelerator by the German Ministry of Economic Affairs.
Frank Philips is one of the founders of Yes! We Connect, together with Muriel Maas. With their company, they provide programs and tools for human connection in the onboarding. He has been working in the field since 2007. By now he has gained experience with more than 50 organizations, ranging from hospitals to consultancies and from banks to construction companies. By nature, Frank is a true connector.
Max is a senior content marketing professional with extensive experience helping B2B companies grow through storytelling. With a background in agency and tech, Max creates compelling content that drives engagement. Currently at HR tech unicorn Personio, Max focuses on people-centric solutions, fostering meaningful conversations around HR topics and generating demand through writing, speaking, and presenting.
Alberto is a purpose-driven leader and entrepreneur with more than 20 years of experience in sales and leadership roles at SaaS start-ups and scale-ups. As a Founder of Just on purpose, he helps companies, leaders and teams uncover their purpose and align it with business goals, building high-performing teams and fostering sustainable results.
With a background in organizational psychology, Steven is fascinated by what motivates people within organizations. He explores how results are achieved, which strategies are effective, and what doesn’t work, with a focus on understanding why. Currently, he works as a Senior Policy Advisor HRM at the Ministry of Social Affairs and Employment. His energy and drive come from professionalizing people and organizations and enhancing the enjoyment individuals experience in their work, personal development, and beyond.
Inez Abels is an employee experience expert with a focus on improving recruitment, preboarding, onboarding, learning, and leadership. She built an employee experience function from scratch, leading a multidisciplinary team to solve complex challenges. As a certified Design Thinking facilitator with a background in hotel management, strategic account management, and digital marketing, Inez has shared her expertise on numerous stages, discussing ways to enhance the employee experience.
Claire Kros is a Learning & Development consultant with extensive experience in developing and implementing onboarding programs. Claire has designed onboarding programs that help employees quickly become valuable contributors to their organizations.
By applying tailored strategies and steps, Claire ensures each program is customized to fit the organization's needs. She supports companies with onboarding training, custom onboarding development plans, and consultancy, helping them create seamless onboarding experiences.
Sanne specializes in strategic topics at the intersection of HR and marketing. Her research focus is twofold: first, she draws on marketing insights related to branding to develop new, strategic insights into employer branding. Second, she leverages the extensive literature on customer experience to deepen understanding of candidate and employee experience, such as during the onboarding phase. The primary aim of her research is to help organizations gain relevant insights that enhance their competitive advantage while simultaneously addressing the employee perspective.
Eva is a 36-year-old Slovak who has made the Netherlands her home for the last eight years. With over 12 years of experience in talent acquisition across various sectors such as agencies, consulting, and in-house, she brings a wealth of knowledge to the table. Eva has collaborated with companies of diverse sizes, setting up processes, and best practices for hiring success, employer branding, and organizational culture that thrives. Eva has built a reputation for her personable and human-centered approach. In addition, she has a solid drive to innovate through knowledge sharing as a trainer, writer, and international public speaker. Besides work, she plays basketball, reads books, plays board games and also just relaxes.
Marloes leads projects focused on organizational growth and HR themes, with a particular emphasis on people, behavior, and culture. Her public administration background helps her navigate dynamic and complex change processes, ensuring effective decision-making that impacts people, organizational structures, and workflows.
She is passionate about music, cycling, and exploring the wonders of the world.
Arnold van Meerveld is the Lead Onboarding at the Municipality of Utrecht, a role he has held since July 2023. Prior to this, he spent over eight years at Capgemini, where he served in several roles, including Vitality Lead and Senior HR Business Partner. His experience spans HR business partnerships and leading wellness and vitality initiatives, with a strong focus on employee engagement and organizational development. Arnold brings a wealth of expertise in enhancing employee experiences and driving HR-related transformations within large organizations.
Lotte Jonk is the Coordinator of Onboarding at the Municipality of The Hague. She has been pivotal in developing and expanding the Haags Introductieprogramma, which supports new employees during their first 100 days. With previous experience in HR support roles, Lotte is focused on creating a positive and engaging onboarding experience, working alongside a team of enthusiastic colleagues to ensure new hires are warmly welcomed and well-integrated into the organization. She is dedicated to continuously improving the program and exploring new ideas for future growth.
Tarek is an experienced marketing strategist and speaker who has trained over 1,500 professionals on growth strategies across various industries. Fascinated by AI’s potential in marketing, he is constantly exploring its applications. His strength lies in crafting effective digital and growth marketing strategies. In his free time, Tarek enjoys creating and sharing explainer videos on his YouTube channel.
Co-founder and Head of Ecosystems at Velocity Network Foundation
Etan Bernstein is the co-founder and Head of Ecosystem for the Velocity Network Foundation. In this capacity he leads the growth of the network and tackles hardest challenge of all – adoption. Etan has 25+ years of experience in Human Resources
management and workforce tech, founding and leading multiple companies. In addition to leading the development and growth of Velocity's ecosystem, he is a regular speaker on innovations in workforce tech, and a passionate advocate for the power of verifiable credentials to empower individuals, businesses, and educational institutions.
Jouko is an experienced HR (tech) leader. He is passionate about connecting
People, Data and Tech to create actionable insights for individuals and
organisations. He is a strong believer in empowering people to achieve their
potential. Jouko has a strong international track record (25 years+), has worked on
projects on most continents, has significant P&L experience, is able to inspire peopleand drive change and he has worked with many global companies to assess and develop their future and their existing leaders and talents. Jouko is on his best when he is on the lookout for the next thing and when he is able to create and drive change & innovation. He loves to share his insights, experience and enthusiasm on stage.
Marc Jansen serves as the Head of People Data, Innovation and Strategy, and Executive Vice President of Human Resources at Rabobank, a large Dutch
cooperative bank with the mission “Growing a better world together”. In this role, Marc is responsible for all people data related roles (data science, reporting, analytics consultants), is in the lead of the HR innovation team and has an active role in the HR management team. He likes to shake up the HR world one byte and data point at a time, by taking unconventional approaches to wicked problems related to
people and work. He has an insatiable curiosity towards data and new technology. By infusing his work with humor and levity, he strives to make every endeavour enjoyable and rewarding for those involved. Prior to joining Rabobank in 2017, Marc worked in international development for the TGI Fridays brand, and as Global Manager Learning and Talent at Booking.com. His extensive experience in HR, strategy, and data at Rabobank has led to his recent appointment to the Board of Directors at Velocity Network Foundation.
Olaf Fetter is a creative and curious data professional passionate about driving meaningful change. As a member of Team Talent & Change at Randstad, he focuses on transitioning to a talent-driven organization through innovative ways of working, vision development, and change implementation. With a strong emphasis on stakeholder management, project management, and change management, Olaf ensures that his insights lead to impactful action.
Ernst Blom is an energetic, hands-on HR business professional with a technical and commercial background, known for delivering sustainable and impactful results. With over 20 years of experience in talent management, leadership, and organizational development across international organizations, Ernst focuses on reducing complexity and driving performance improvement. His expertise spans the EMEA, North America, and APAC regions, making him a global leader in HR management.
Anil Kaplan is senior corporate recruiter at the ministry of Social Affairs and Employment. In the TA workfield he is a seasoned professional who held roles within organizations like PWC, T-Mobile and Young Capital. His current position with the Ministry enables him to impact the Diversity Equity and Inclusion agenda of this large Dutch government body.
Barbra Gago is the Founder and CEO of Pando, the first platform to drive just-in-time employee performance. She has a track record of building and scaling companies at the intersection of people and future of work, bringing companies like Miro, Greenhouse and Culture Amp to market and scale as a CMO. Barbra is recognized for her leadership in HR tech and her expertise in driving transparent and equitable performance programs to organizations worldwide.
Geert-Joost Ubels serves as the Financial Director at Unique Nederland, a part of the Recruit Group. With 12 years of experience in the staffing industry, he brings valuable insights and
expertise to his role. Geert-Joost is a chartered accountant with a solid background in accountancy, which enhances his ability to manage financial operations effectively. He is dedicated to fostering growth and innovation within Unique Nederland, ensuring that the
company continues to meet the needs of its clients and candidates in a dynamic market.
From the first commercial hire to Marketing Director at OpenUp, Jesper is transforming how organizations perceive and implement mental well-being in the workplace. With 8+ years of experience in B2B SaaS, including launching an award-winning explainer video business and growing OpenUp to from zero to 1,000+ clients, Jesper has developed a strong ability to build resilient teams. He believes in fostering work environments rooted in vulnerability, responsibility, and respect, encouraging trust and open communication.
Laura Bas is an award-winning Changemaker, Generation Z expert, and speaker. She helps her audience understand how different generations collaborate in the workplace, with a special focus on engaging and retaining the youngest generation. At 25, she became the youngest delegate to speak at the UN on youth participation and gender equality. As a youth ambassador for sexual rights, she also advised the Ministry of Foreign Affairs. Today, she specializes in Generation Z and their role in the workplace. Laura writes for MT/Sprout and reaches half a million viewers weekly on social media. She is currently working on her first book about Generation Z and the future of work.
Peter is Co-founder and CEO of Fruitful, a start-up committed to improving the efficiency and effectiveness of teams and organizations. Motivated by his personal experience in managing high workloads, stress, and difficulties maintaining focus, Peter has now made it his mission to help others enhance their productivity and regain focus. Under his leadership, Fruitful provides innovative solutions aimed at transforming the way professionals approach their workday, fostering a more balanced and Fruitful working environment.
Wendy van Wijngaarden guides employers toward a values- based hiring strategy that not only attracts new employees, but also connects them to the organization's culture and long-term goals.
With her company De Groene Recruiter, she helps HR and Recruitment teams of particularly impact-driven companies put their core values and mission at the heart of their employer brand, recruitment process and onboarding.As a seasoned recruitment expert with 15 years of experience, Wendy shares her insights on labor market trends, recruitment and HR on Werf&, LinkedIn and during inspiration sessions for employers and recruitment teams.
With over 20 years of experience in IT and Human Resources, Leonie brings a wealth of expertise in managing and optimizing HR systems and processes. Throughout her career, she has collaborated with global Operating Companies, gaining a deep understanding of diverse business needs. Recently, her focus has been on enhancing Recruitment and Onboarding processes to attract talent and ensure a seamless transition for new hires. Her unique blend of IT and HR experience enables her to deliver innovative solutions that align with the evolving demands of the business.
As Global Business Process Owner Alexander Joosten leads key digital HR transformation initiatives worldwide, ensuring seamless, standardised, tech-enabled Hire to Retire processes across HEINEKEN. With many years in HR and a range of diverse roles, he has made significant contributions - from managing HR Shared Services to overseeing a global rollout of SAP SuccessFactors.
Alexander has played a crucial role in building and strengthening HEINEKEN’s People Function (HR) ecosystem by introducing a standardised way of working with a seamless employee experience serving over 90,000 employees across all the HEINEKEN operating companies.
Florian is the CEO and founder of Alleo, a leading platform in the compensation and benefits space with a team of 45, serving over 100,000 employees. With more than a decade of experience in tech and a strong passion for sports, Florian brings vision and energy to drive engagement in the modern workplace.
Kevin Martens is the manager of Portfolio & Product Marketing at Visma YouServe. In his role, he is responsible for the development and growth of innovative HR solutions, including the HR Virtual Assistant. This AI-driven solution helps organizations transform their HR processes, work more efficiently, and save costs and time while providing better support to HR teams.
Teuje Tap is the manager of Robotics & Automations at Visma YouServe. He is responsible for the Robotics Team and the development of the HR Virtual Assistant. He specializes in AI and RPA, with a focus on innovation and value creation.
Kelly Van Hove is a dynamic facilitator, trainer, and HR generalist with a passion for enhancing the employee journey. Known for her motivational and engaging style, Kelly brings a unique blend of "entertraining" to workshops, teambuildings, and presentations. With extensive freelance experience as an HR Business Partner and recruiter, she combines deep HR insights with an inspiring, hands-on approach. Through her work with Yes! We Connect, Kelly specializes in creating impactful experiences that elevate team cohesion, engagement, and professional development.
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FAQs
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If you are interested in writing an article about Onboard Amsterdam or Appical, please email marketing@appical.nl.
Onboard Amsterdam will be held on November 14th.
Doors open at 9:00 AM, and the opening session starts at 10:00 AM. We'll wrap up the day with networking drinks from 4:30 PM to 5:30 PM.
Onboard Amsterdam will be held at the Kromhouthal. This is the address: Gedempt Hamerkanaal 231, 1021 KP Amsterdam.
Yes, there is parking! Please head to Hamerstraat 2-4 (parking area P3), which is just a 5-minute walk from the venue.
By boat 🛥
You can charter a ferry from Amsterdam Central Station for a direct connection to the Kromhouthal by water. There are free ferries to North Amsterdam departing from Central station. Take the most eastern ferry to IJplein to get as close to the Kromhouthal as possible.
The ferry goes four times per hour and eight times during rush hour. After departing the ferry, follow the bike path to the right and turn right after supermarket Dirk van den Broek.
By metro 🚇
Metro 52 takes you from South-Amsterdam to the new station Noorderpark in under 15 minutes. Metro 52 also departs from Central Station. It runs 10 times per hour.
From the Noorderpark station, turn right and follow the Johan van Hasseltweg. Take the first right at the roundabout and follow the Meeuwenlaan. After a 150-meter walk you turn left, along Pand Noord, into the Hamerstraat. Turn right at the first street to get to the Gedempt Hamerkanaal. De Kromhouthal is located at the end of this road.
We’ll be serving a vegetarian lunch with a variety of options to suit different tastes, and a few gluten-free choices will also be available.
No, sessions will not be recorded, but you can access the slides by scanning the QR codes displayed at the stages.
Wear whatever makes you feel comfortable! 💙 Take a look at last year’s aftermovie for some style inspiration.